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Chapter 1


     In Chapter 1 there are various things that should be no surprise to us as students given the generation that we have grown up in. For example, the advancement in both technology and social media that has occurred over our lifetime is tremendous. It is no new information to us as we have been here to live through it all. Not only that but also how far along AI has come and being able to use it in beneficial ways such as Chat GPT. Lastly, another thing that should take no one by surprise is how much social media plays a major part when it comes to marketing. From the ads we see as scrolling through Instagram and all social media platforms, to the commercials we see when watching tv (if you still have regular tv streaming such as DirectTV, YouTube TV, ect.). Marketing aspects in social media are everywhere we look when on our phones. 

    Now let me switch gears and explain the things that did shock me while reading Chapter 1. When looking over what platforms U.S consumers use the most it took me by surprise to see that Facebook was still at the top considering how much our generation and even some generations before us have really been taken by Instagram and TikTok. Another subject was to see that the average daily time spent using social media was two hours and twenty-three minutes. Along with that I don truly know what I expected because apart of me would think that the time usage would be a lot greater, but it also puts me at ease to know that it the average is only at two hours however part of me wished to see that number go down. Another shocking fact was to see that out of social media users that males made up 53.5%, while females usage was only at 46.5%. Personally I thought that female social media users would have a higher percentage than males. Those facts where the main topics that I really did not think would be true. 

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