Snapchat has become younger generations especially ages 18-24 daily communication app. With snapchat having the chat feature younger generations are more drawn to use this app as their way to text whoever they want. Not only that but it allows individuals to be able to send snap which basically are either photos or videos. It has gained more and more popularity over the years. Snapchat was thought of by three Stanford University students who wanted to create an app with disappearing photos. Currently Evan Spiegel is the CEO and the last of the remaining founders still involved with the company. Flash forward to today, there are more than 406 million people that use snapchat daily and 750 million people monthly that are using snapchat to create over 4 billion snaps each day. In popularity ranking's Snapchat lands at the 10th spot for the social media platform. Now let's discuss how Snapchat can be used from a marketing perspective. First let's start off with the best t...