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Marketing With Snapchat

 

Snapchat has become younger generations especially ages 18-24 daily communication app. With snapchat having the chat feature younger generations are more drawn to use this app as their way to text whoever they want. Not only that but it allows individuals to be able to send snap which basically are either photos or videos. It has gained more and more popularity over the years. 

Snapchat was thought of by three Stanford University students who wanted to create an app with disappearing photos. Currently Evan Spiegel is the CEO and the last of the remaining founders still involved with the company. Flash forward to today, there are more than 406 million people that use snapchat daily and 750 million people monthly that are using snapchat to create over 4 billion snaps each day. In popularity ranking's Snapchat lands at the 10th spot for the social media platform. 

Now let's discuss how Snapchat can be used from a marketing perspective. First let's start off with the best times to post are Friday and Saturday from 10 p.m. to 1 a.m. Snapchat is a low - cost marketing tool that has a wide reach given the app is free to download and holds millions of active users each day. With Snapchats filters brands such as Tide, Doritos, and Gatorade can pay to have their own filter which brings attention to them. Not only that but with videos being so popular especially is the spotlight section it is easy for users to hop on trends and post them as well. Not only that but geo filters play a major role especially after you've taken a video for a trend. You can add a specific geo filter and if your repping a brand trend you can add a geo filter specifically representing them. Other features on the app that helps market is the visual search button which allows you to point your camera at an item you may be interested in and pops up shopping links for you. Following up with that snapchat users tend to be huge online buyers which makes it even better from a marketing standpoint. 

With Snapchats various features and tools it generates a world filled with marketing. There are endless amounts of creative way that you can sell your brand on Snapchat and between all the filters, spotlight section, and geo filters you can market anything you want through several different features. Just remember Snapchat has gained high popularity with ages 18-24 so think about your target market. 

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