Journey of Jaelynn

    TikTok was founded in 2016 and created as a social media platform for short videos. TikTok has become one of the fastest growing media apps with having 100 million users within the first year and 1.56 billion users in 2024. Now, TikTok has become all the rage with constant dance trends and so much more and has even been brought up in the political world for security reasons. Needless to say, TikTok has grown substantially and is a wonderful way to market your business.   TikTok is primarily used by individuals ages 18 to 24 with males leading by 52% of the app’s users. Since 2016 TikTok has grown to be the 5th most popular social media platform. On this platform 38% of users have college degrees and or some form of college experience. Users on the app typically spend 95 minutes per day and around 34 hours per month. Now that is a lot of time spent on one social media app which is great for content creators and businesses. Following that the best days to post on t...

       Everyone knows YouTube as a video-based platform. YouTube has roughly 2.49 billion monthly users and has become the second largest search engine. The total number of hours spent on YouTube each day adds up to be 1 billion hours. That is a huge number of hours amongst everyone worldwide. YouTube has more of a split audience with males leading by 9.8%. In regard to audience this platform is mainly used by ages 18-49.  Needless to say, YouTube has made a name for itself over the years.      Now that we have and overview of YouTube lets discuss, "How do you market a business with YouTube?". Let's first talk about the data within the platform. On average users spend 74 minutes on this app daily with that adding up to be 28.05 hours monthly. With posting on this platform, the best times to post are Monday through Saturday from 6 p.m. to 9 p.m., with the best days being Friday and Saturday and the worst day to post are of course Sundays. A big thi...

       Some of you may be wondering; who still uses Pinterest? The answer to that question is Pinterest has more than 465 million monthly users. Now, out of the 465 million users females make up 67% of that amount.        Following up with that lets discuss what truly drives individuals to use Pinterest. If you have never been on the app before the main components of it are pins, boards, browse tab, and watch tab. When you first download the app, it will ask standard questions and ask you to select your given interest so it can fit your feed to topics you would like to see. Then you have your main page which is filled with different pins (posts). When you like something you see if you hold down on the picture or video there will be a pin button which is your way of saving a specific pin and then you can either add it to a previous board or create a new board to add it too. Boards are a collection of different pins, but all align with the same...

  Snapchat has become younger generations especially ages 18-24 daily communication app. With snapchat having the chat feature younger generations are more drawn to use this app as their way to text whoever they want. Not only that but it allows individuals to be able to send snap which basically are either photos or videos. It has gained more and more popularity over the years.  Snapchat was thought of by three Stanford University students who wanted to create an app with disappearing photos. Currently Evan Spiegel is the CEO and the last of the remaining founders still involved with the company. Flash forward to today, there are more than 406 million people that use snapchat daily and 750 million people monthly that are using snapchat to create over 4 billion snaps each day. In popularity ranking's Snapchat lands at the 10th spot for the social media platform.  Now let's discuss how Snapchat can be used from a marketing perspective. First let's start off with the best t...

       When it comes to social media marketing for a business Instagram is a great platform to create. Instagram is ranked number fourth when it comes to users on the platform and how much it is used each day. Over the years Instagram has grown to be a very popular social media platform. Between its stories, reels and now shopping available on the app it has grown with popularity.      Today on Instagram there are over two billion monthly users, over two hundred million active businesses, and over one hundred million photos are uploaded per day. When it comes to users both male and females use it and the age group that are mainly always active on the app are between eighteen and twenty - four. On the user front it has become popular to follow the brands you enjoy online. Most of the time the things you are interested in pop up on your feed as you are scrolling which is very beneficial for businesses. It allows for businesses to get more attention as us...

       How many billboards do you see as you drive down the highway. Or what about as you scroll endlessly through social media. The answer is a lot more than you can count. On average the human eye comes across four thousand to ten thousand ads per day. Now that is a lot of ads but that's how companies reach you best. This week's chapter was all about advertising and planning and how you can create a solid foundation for the social media marketing field.      First let's begin with how you go about creating a marketing plan and strategy. It all begins with the marketing strategy which focuses on how businesses can incorporate social media. The marketing plan is a document that lays out your companies' goals for your social media page and the actions that need to be taken to achieve those goals. There are ten steps that should be followed when it comes to a marketing strategy: 1. Identify what group of consumers you want to focus of and create personas...

      In Chapter 1 there are various things that should be no surprise to us as students given the generation that we have grown up in. For example, the advancement in both technology and social media that has occurred over our lifetime is tremendous. It is no new information to us as we have been here to live through it all. Not only that but also how far along AI has come and being able to use it in beneficial ways such as Chat GPT. Lastly, another thing that should take no one by surprise is how much social media plays a major part when it comes to marketing. From the ads we see as scrolling through Instagram and all social media platforms, to the commercials we see when watching tv (if you still have regular tv streaming such as DirectTV, YouTube TV, ect.). Marketing aspects in social media are everywhere we look when on our phones.      Now let me switch gears and explain the things that did shock me while reading Chapter 1. When looking over what plat...