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Marketing With TikTok

 

 TikTok was founded in 2016 and created as a social media platform for short videos. TikTok has become one of the fastest growing media apps with having 100 million users within the first year and 1.56 billion users in 2024. Now, TikTok has become all the rage with constant dance trends and so much more and has even been brought up in the political world for security reasons. Needless to say, TikTok has grown substantially and is a wonderful way to market your business. 

 TikTok is primarily used by individuals ages 18 to 24 with males leading by 52% of the app’s users. Since 2016 TikTok has grown to be the 5th most popular social media platform. On this platform 38% of users have college degrees and or some form of college experience. Users on the app typically spend 95 minutes per day and around 34 hours per month. Now that is a lot of time spent on one social media app which is great for content creators and businesses. Following that the best days to post on the platform are  on Tuesdays through Thursdays and the worst day just like all social media platforms are Sundays. Now the best times to post are:

Tuesday: 2 p.m. to 6 p.m.

Wednesdays: 2 p.m. to 5 p.m. 

Thursdays: 3 p.m. to 5 p.m. 

The real question is, how can a business use TikTok for marketing. It all starts just like any other social media platform; you need to create a business and start creating to get discovered. The appeal of TikTok is the short videos and being able to use different filters, sounds, and various other features. A huge thing now is that you can create text posts which allows you to create a message made up of 1,000 characters and you can create customizable backgrounds, add music, and incorporate stickers within your text posts. With TikTok’s video content there are loads of features, from stickers, stories, duets, live videos, q&a’s, playlists, live effects and so much more. When having a business account, you need to produce a content strategy just like all platforms. Decide how you want your content page for your business to be seen. You can be serious yet creative or loose and fun and join on the trends. Whatever you decide to make sure your videos are engaging, incorporate sounds or music, create a branded filter, use hashtags, go live.

TikTok is not going anywhere and continues to grow in popularity so now is your time to hop on the app. There are endless amounts of features that you can use to your advantage to gain attention for your business. Marketing with TikTok is something all businesses should at least try and if it does not fit with your Business that is okay because at least you tried it.

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