How many billboards do you see as you drive down the highway. Or what about as you scroll endlessly through social media. The answer is a lot more than you can count. On average the human eye comes across four thousand to ten thousand ads per day. Now that is a lot of ads but that's how companies reach you best. This week's chapter was all about advertising and planning and how you can create a solid foundation for the social media marketing field. First let's begin with how you go about creating a marketing plan and strategy. It all begins with the marketing strategy which focuses on how businesses can incorporate social media. The marketing plan is a document that lays out your companies' goals for your social media page and the actions that need to be taken to achieve those goals. There are ten steps that should be followed when it comes to a marketing strategy: 1. Identify what group of consumers you want to focus of and create personas...