When it comes to social media marketing for a business Instagram is a great platform to create. Instagram is ranked number fourth when it comes to users on the platform and how much it is used each day. Over the years Instagram has grown to be a very popular social media platform. Between its stories, reels and now shopping available on the app it has grown with popularity. Today on Instagram there are over two billion monthly users, over two hundred million active businesses, and over one hundred million photos are uploaded per day. When it comes to users both male and females use it and the age group that are mainly always active on the app are between eighteen and twenty - four. On the user front it has become popular to follow the brands you enjoy online. Most of the time the things you are interested in pop up on your feed as you are scrolling which is very beneficial for businesses. It allows for businesses to get more attention as us...