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Marketing with YouTube

 

    Everyone knows YouTube as a video-based platform. YouTube has roughly 2.49 billion monthly users and has become the second largest search engine. The total number of hours spent on YouTube each day adds up to be 1 billion hours. That is a huge number of hours amongst everyone worldwide. YouTube has more of a split audience with males leading by 9.8%. In regard to audience this platform is mainly used by ages 18-49.  Needless to say, YouTube has made a name for itself over the years. 

    Now that we have and overview of YouTube lets discuss, "How do you market a business with YouTube?". Let's first talk about the data within the platform. On average users spend 74 minutes on this app daily with that adding up to be 28.05 hours monthly. With posting on this platform, the best times to post are Monday through Saturday from 6 p.m. to 9 p.m., with the best days being Friday and Saturday and the worst day to post are of course Sundays. A big thing right now that is grabbing audience's attention are videos amongst all social media platforms. With that being said that adds to YouTube being such a hit as it is an app designated for content creators to create videos. When creating a channel for a business you will want to create a description on what your business is then create a channel icon and a channel banner. When creating title for your content incorporate keywords and titles that will be more likely to pop up in the search engine. When deciding on a title make it catchy or interesting a title must grab the attention of your audience and makes them want to watch your video. Make sure when your also creating content to use descriptions, transcripts/closed captions, and tags to your advantage. Not only that but create a strategy with your content. Think of who's attention you are trying to grab and come up with creative ways to obtain it. From creating podcasts, creating ads, using YouTube shorts, and most importantly engage with you viewers and allow them to be able to find ways to relate to your content. 
    
    There are thousands of ways to promote your business on YouTube. If you optimize all the resources that YouTube offers you can create a successful page for your content. Allow your creativity to take over and think of new ways you can bring viewers to your page. 
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