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Marketing with Pinterest

 

    Some of you may be wondering; who still uses Pinterest? The answer to that question is Pinterest has more than 465 million monthly users. Now, out of the 465 million users females make up 67% of that amount. 
     Following up with that lets discuss what truly drives individuals to use Pinterest. If you have never been on the app before the main components of it are pins, boards, browse tab, and watch tab. When you first download the app, it will ask standard questions and ask you to select your given interest so it can fit your feed to topics you would like to see. Then you have your main page which is filled with different pins (posts). When you like something you see if you hold down on the picture or video there will be a pin button which is your way of saving a specific pin and then you can either add it to a previous board or create a new board to add it too. Boards are a collection of different pins, but all align with the same topic. When creating boards all you must do is pin a post to it and give the board a title. Naming boards makes it easy for other individuals or you when going through your page so they can see all the different topics of boards that you may have and select the one that they are interested in. 
    On the other side of the topic, how can businesses use Pinterest to market their brand. When marketing a business on this platform you want use all the resources to your advantage. Of course, the first step you will want to do is set up a business account on the platform; include cover photo that represents your brand, name of your business, brief description, highlights, and community information. When making pins you too will want to add them to specific designated board to help your customers quickly and efficiently find what they are searching for. Note that the best times to pin on Pinterest are 2-4p.m. and 8p.m. - 1a.m. time wise, with Saturday's being the best day to pin. Along with that, find a way to allow your business to partake in trends going on; create different contests for customers to participate in, provide tutorials. There are various ways to market your business on Pinterest. From photos to videos mix it up and put your brand out there. 
    Pinterest can be a good way to grow attention to your business. There are millions of monthly users and so many ways to advertise; use it to your advantage. 

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