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Creating a Business Facebook Page

    This week's chapter topic was all about marketing with Facebook. It went over what strategies to use when creating a Facebook profile for your business and how you can gain an audience. Not only that but shared data on what gender and age groups use it the most and when are the best and worst times to make a post on the platform. 

    When in the process of creating a profile, you first will want to insert the name of your business and choose a profile picture that best represents the business you have. The picture can be your logo or what your business is. Example being if you run a bakery, you might set your profile picture to be the building of your business or a picture of some of the foods you offer. You will next want to create a call-to- action source on your page. A call-to-action button typically is a link inserted that once clicked on it will bring your customer to your website. Th next steps will be adding a description of what your business is and a way to also contact your business. Also incorporate your location and hours of operation. Lastly you will want to adjust your page settings and include any other services you would like to have on there. Then there you have it a Facebook page all set and ready to go for your business. 

    The next step is building up an audience on your page and reaching your specified customers. You will want to start off by inciting people you know to your page, this could be your friends, family, and investors. Following with that your will want to start creating post on your page. Each post should include a minimal of 140 characters or less, a photo or video selling your product or services, and include up to three hashtags. When thinking of ideas to post don't be scared to use resources like AI to help you go further with the ideas you have.  With your page you are going to want to create a content strategy; what voice do you want your page to have, how can you make your page authentic, and follow the rule of thirds. Now you will want to determine when the best times are to set your content to be published. For Facebook the best days to post are Monday through Thursdays and the worst day to publish are Sundays. Listed below are the best specific times to publish content:

- Monday's from 8 a.m. to 1 p.m.

- Tuesdays from 8 a.m. to 2 p.m.

- Wednesdays from 8 a.m. to 1 p.m.

- Thursdays from 8 a.m. to 12 p.m.

    Creating a Facebook profile for your business comes with various steps to make sure you can succeed. Your success will take time and dedication, but it is possible for any business whether big or small to become successful on social media platforms. Throughout this blog I explained what steps need to be taken when setting up your page and ways to go about posting content. 


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