Social Media Workshop

    Last Friday I got the opportunity to attend my first Social Media Workshop. Now although I did need to attend as it is part of my social media grade, I don't want to look at it that way. It is a way to be able to learn about new skills that will help me in my future career. The day was set up with everyone attending first meeting in the ballroom to hear from speaker Jason Therrien who is the founder of Thunder::Tech. To start off the day he gave an amazing presentation on how far long social media has come and what direction it is currently heading in. After his presentation the rest of the presentations where is two different rooms and you got to choose which room you wanted to go during that time. Overall, it was an amazing day and lots to learn. 

    Now as I said before our first speaker of the day was Jason Therrien and I am going to go deeper into what he presented. Right now, we all know that there is TikTok, Instagram, X which used to be Twitter, YouTube and LinkedIn. As soon as one social media platform dies out there will always be another one ready to take its place. Today the average person checks their phone 144 times which should not take anyone by surprise as we all count on them as our main form of communication. As Jason mentioned in his presentation right now most social media users are beginning to use these platforms as their main search engine. 24% of consumers use social media to search for answers while 56% of Gen-Z uses social media as their main search engine. One of the main struggles right now is keeping consumers attention. A big thing on social media platforms that seems to be getting the attention of users are short videos under 90 seconds. Another thing users are looking for is something that they can personally relate too and something that is funny. With more and more brands on social media platforms consumers want to feel like they can relate to the ads or content being published by them. As social media constantly changes and shifts, we as users, and content creators and businesses must be able to adapt and grow with it. 

    Social media is not going anywhere which means as individuals wanting to become content creators, and businesses using it to promote their products we must be able to grow with it. At this year's social media workshop there were various amounts of great speakers who shared there years of experience and highlighted on the most vital parts. I tuned in to sharing all the wonderful information Jason Therrien presented but there is so much more when it comes to social media.